• How do businesses use analytics to stay on top of evolving internet culture and language?

• Does the internet speak its own language? If so, what is it?

• In what ways is internet culture indexed in internet language?

Language Does More: Dialect Analytics for Marketing Strategy

• What are regional dialects and how do they influence individual perception?

• What are some tools brands can use to navigate the marketing complexities of regional dialects?

• In what ways do language change and linguistic context pose challenges to many Natural Language Processing strategies for marketers?

• Can speech patterns gendered? If so, why and how?

• Are there statistically significant differences between the way that men and women speak? Or is it our own flawed perception that men and women talk differently?

• If these differences are “real”, how is being aware of gendered speech patterns beneficial to us as workers?

• What are some emerging linguistic trends in the workplace, and how do these trends vary by age or position in the company?

• Where does slang come from, how do we interpret different people’s uses of slang depending of age, gender, race, and sexuality?

• What are “demographics”, what is the connection between language and demographics, and why is this important to consider in the workplace?

• What do linguists know about how individual interpretation of different speech patterns impacts our perception of demographic categories?