Language Does More: The Business of Keeping Up with Internet Culture and Language

  • How do businesses use analytics to stay on top of evolving internet culture and language?

  • Does the internet speak its own language? If so, what is it?

  • In what ways is internet culture indexed in internet language?

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Language Does More: Dialect Analytics for Marketing Strategy

Language Does More: Dialect Analytics for Marketing Strategy

  • What are regional dialects and how do they influence individual perception?

  • What are some tools brands can use to navigate the marketing complexities of regional dialects?

  • In what ways do language change and linguistic context pose challenges to many Natural Language Processing strategies for marketers?

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Language Does More: Created by Human Intelligence

  • How can we tell whether a sentence was written by AI or a person?

  • Does it matter whether an email was written from a unique, creative human brain, or simple formed by data scraped off the web?

  • How can we understand our creative ability to write and speak as being separate from what a machine can do? 

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Language Does More: Demographics

  • What are “demographics”, what is the connection between language and demographics, and why is this important to consider in the workplace?

  • What do linguists know about how individual interpretation of different speech patterns impacts our perception of demographic categories?

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