Language Does More: Dialect Analytics for Marketing Strategy

Language Does More: Dialect Analytics for Marketing Strategy

  • What are regional dialects and how do they influence individual perception?

  • What are some tools brands can use to navigate the marketing complexities of regional dialects?

  • In what ways do language change and linguistic context pose challenges to many Natural Language Processing strategies for marketers?

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Language Does More: Demographics

  • What are “demographics”, what is the connection between language and demographics, and why is this important to consider in the workplace?

  • What do linguists know about how individual interpretation of different speech patterns impacts our perception of demographic categories?

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